We are connecting goals with Google Adwords. Customer has close to thousand products. We imported goals from Google Analytics and conversions are showing nicely. Google analytics is recording all transactions/sales with all products from all sale sources, but I am not able to find which product customer bought when coming from certain Adwords keyword. I see all the keywords that converted into sales, but it is hard to find which particular product made a conversion. Customer has loads of daily sales so it is hard to track manually. Any input on this? Thanks.
If each product has a specific URL, you can define it as goals. Furthermore, I would find a second tracking system, something closer to an affiliate tracking system, which would allow you to track actual conversions. Ask the client what he's using to see incoming transactions.
We defined each sold product as goal and we have conversions tracking based on successful purchase. However, I cant find in Google how to track which product was sold for which Adwords converted keyword.Do you have a suggestion which affiliate tracking system to use?
I suggest you ask your customer what he's using. If he's NOT using anything, but just handles incoming sales, it has to be a system that will work for both of you, e.g. magentocommerce.com or something similar.
You made it sound like he's using something that allows to track incoming links. If he can see where the sale came from, use dynamic URL with your adwords to track this on his end. https://support.google.com/adwords/answer/2549100?hl=en
I would advice you to set up different ad groups for different products, that would make your work much more easier. And to track each products well, you need to set up goals for each product.
We have goals set for each product, but since they have thousands of products it would be hard to add adwords groups for each product. Thanks.
Agreed. That's why the specific product tracking must be on a different system, which see the AdWords source (e.g. a Shoes Campaign, banner A) and see which products are purchased, allowing you to cross reference.
We will see what we can do, but most importantly I had to be sure that I am not missing something in Adwords/Analytics.
I think Many per Conversion will late you know all in details. And it is the fact that conversion tracking is showing base information for conversion for the keyword base conversion may be you should take analytic in findings as well as to deal with enhance campaigns reporting.