hello, i hope everyone doing google adwords have seen conversion rate column. For my new website that column is currenlty showing 0 percent conversion rate. My old website was optimizwed by a friend from whom i learnt ppc. I have one problem now. I have many ppc advertisements running on google and microsoft. Everything is ok , iam getting some clicks as well, lots of impressions as well (* dont hink impression count in building traffic to your website). But my conversion rate is o. But i know people are buying from those advertisements. I myself did an experiment and bought three things a couple of weeks ago from my website. My problem is how would i know if a customer had a click on the advertisement and then bought the item from the company. I know there is some code need to be inserted to track sales but wherein i can find that code? which code should i put , generate or whatever? Thanks in advance, Best Wishes Drac
You need to place code on the page that ends your sales process. The code is available from within your Adwords account.
You should look into cross channel tracking. It can get quite complicated, but there is documentation in the adwords help center.
At the risk of stating the obvious, make sure you've put the conversion tracking code in the right place within the code...
What is the right place? Is it on the Thankyou page or on the page where we take payment from the customers. Thanks and Regards, Drac
The final thank you page after the money is taken form the customer is the best place to place the Google Conversion tracking code. You can find it in your account -> third tab along 'Conversion tracking'.
Ok right, i agree. can i place that code randomly anywhere on that page..i mean in between html tags..... Is that the way to do it?