Conversion Rate

Discussion in 'General Marketing' started by alvin1972, May 16, 2010.

  1. #1
    Anyone here know what is the conversion rate for buying our product will consider a good conversion when lending to our sale page? Any idea? Please help. Thanks
     
    alvin1972, May 16, 2010 IP
  2. Tyson Faulkner

    Tyson Faulkner Peon

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    #2
    Are you asking what affiliates will accept as reasonable? I think it depends on a couple things...

    First, what's the price point of your product? A $97 product with a 1% conversion rate is better than a $7 product with a 5% conversion. Also what kind of traffic is being sent there? Affiliate traffic from mailing lists should be higher than most other traffic since it's highly qualified, but if you're getting traffic from another source it could be much lower.

    Overall though, 1 or 2% is pretty good for a straight shot to a sales page
     
    Tyson Faulkner, May 17, 2010 IP
  3. wittle

    wittle Peon

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    #3
    In general for affiliate products, I like to get at least 2-3% conversion. When I use CPA though I usually aim for between 20-30% conversion rate (for email/zip submits etc.)
     
    wittle, May 18, 2010 IP