dear All Our domain is inbound India Travel.. We have been seeing good clicks on our website through PPC but the conversion rates are like all time low... We have made no changes to landing page or campaign.. What could be the reason for this??? Any suggestions to improve the conversion rate... Regards
First things to check: If there is a product, can people buy it? Stock levels, shopping cart / checkout broken accidentally? etc. Any competitors just dropped price on identical thing, therefore price shoppers no longer choosing you? Could be a tracking issue. Are your CTR and bounce rate the same as before? If so, look at tracking. Change history in AdWords account. Revert ANYTHING you've changed in the campaign before the conversion rate dropped and see if it makes a difference. Hope this helps, please let me know if you need any help. Dan
Dear Dan Thank you so much ... Please find the details below 1. There are no standard products on the website. We are bespoke travel website designing packages as per client requirement. Hence no question of stockout 2. Yes - there has been one competitor who has been providing identical packages at marginally lower prices. But we do not display prices on our websites... But the other one does... We only encourage clients to contact us 3. The CTR has been reducing for 2 years but bounce rate is also reducing... 4. Most of the people abandoning from conversion page. 5. We have tried going back to the history but the results have not been encouraging.. 6. We have only made on page changes etc but the results are still not encouraging.. Please let us know what problem is... The new client acquisition through Adwords has been dropping consistently.. Regards Jay
Dear Dan Thank you for your reply 1. We are a bespoke travel website providing packages as per standard requirements. Hence there is no question of stock-out.. 2. There has been 1 competitor who has been offering the same product at lower price. But we do not display prices on our website... The other competitor does.. 3. We have never displayed prices on websites but still our conversion rate is consistently reducing. 4. The CTR has been reducing since 2 years but bounce rate is also reducing... 5. We have optimized our landing pages by doing various things but still no encouraging results. http://www.bespokeindiaholidays.com/all-india-tours.html 6. We have gone back to history of our old adwords campaigns but still the same results... Is it because of the trend of travel to India?? Please guide.. Regards Jay