Conversion rate metrics

Discussion in 'General Marketing' started by CMN, Mar 6, 2009.

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  1. #1
    Does anyone know an authoritative source of conversion rate benchmarks? I’d like to understand what’s typical in different sectors. Any thoughts?
     
    CMN, Mar 6, 2009 IP
  2. CMN

    CMN Peon

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    #2
    I guess there two main ones:

    • visitor to sale
    • checkout conversion

    Any others?
     
    CMN, Mar 6, 2009 IP