Conversion question

Discussion in 'Google AdWords' started by ovid, May 14, 2006.

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  1. #1
    I am running a lead-capture (opt-in campaign) using Adwords. Am I correct in assuming that my conversion rate equals...

    Number of opt-ins divided by number of clicks on ad.

    So, if I have 32 opt-ins divided by 97 clicks, then my conversion rate is 32.9%. Is that right? I placed the conversion tracking code on my campaign about a day after it began, so the conversion rate that Google is showing is not accurate. (Google is showing a 9.68% conversion rate.)

    Have I calculated the conversion rate correctly?
     
    ovid, May 14, 2006 IP
  2. Micromag

    Micromag Well-Known Member

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    #2
    Yes, this is correct your calculation.

    So what it may be wrong with there:

    - Conversions report take a to 24 Hours to show correctly at adWords.
    - Some of your opt-in may be orininated from another source, not from adwords.
    - You may be using a different time zone from AdWords (pacific Time) to compare the reports.

    You can see the number of conversions from AdWords point of view by running a report in Adwords and including conversions columns.
     
    Micromag, May 14, 2006 IP
  3. ovid

    ovid Peon

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    #3
    Thanks, Micromag. Good to know that my calculations are correct. :) And you're right, I could be getting traffic from word of mouth or another source.
     
    ovid, May 14, 2006 IP