What do you do when you have two brands, both similar in product, presentation, marketing media's and traffic amount, but one gets twice as many customers (double the conversion rate)? This is the dilemma facing my team right now. We have spent the last few months taking almost everything from the more successful of the brands and then implementing those things on the less successful one... still have the conversion rate. Today we are coming to the end of the road. After copying email promotions, offers, and even some of the layouts, we have been stuck with the same stats. This is in addition to, as I said before, having the same sources of traffic to the sites, the same amount of traffic, and even having a higher number of signups in the brand that is not performing as well. As of today we have made some changes in the way that we present our offers in our actual product (it is an .exe software download) and are waiting to see if we can make this number improve. If this does not work, we don't know what else to do other than say the color scheme or logo (possible name of the brand even) is what is making the difference, though none of us believe this. Any ideas? Chris
How many price range did you tested? Sometime it's just the perceived value of a product... Also Can your visitor get the same information/software elsewhere for free?? Doing a google search for "your product", free
i think the key is 'similar' this sounds like you did an A/B test and the 1st converted better than the 2nd if your landing pages are not 'exactly' the same, it is not that strange to see results like that
Perhaps you may look at targeting two different sets of customers with the two brands. The non performing one can offer comparatively cheaper products to target a different set of customers who are more price conscious than brand conscious.