About a week ago, I used to make a sale in every 20 clicks. Then I didn't receive any sales on one day, and I decided to make some changes to my campaign. (I am an idiot, why did I do that ) As a result, during this week I didn't have ANY sales. Just $0. I don't really understand what can be a problem. Relevant, nice keywords are grouped in tight ad groups. No "Poor" keywords, all are OK and Great. There is an ad for each keyword. CTR is about 2-3% I am in top 3 positions. I am sure it's not the landing page, because I was getting sales not long time ago, using the same LP. So what can be a problem that I do not get conversions?
You're not giving us enough information to help you. We need to know your site, your keywords, what changes you made, is the offer seasonal etc.
I changed the ad, added some more keywords, and I've put the price in the ad, but before I wasn't doing that. Product is not seasonal. I am an affiliate, so if I share the website, I might get some competition Keywords are definitely related to the landing page.
Your ad could now potentially be too "spammy" as well the price can turn a lot of people off, so you may get more "looky lous" than interested parties. However more information would really be needed. Also one week, isn't that great of a metric. Were you averaging 1.8 as a position before and are now a 2.5? etc... If the industry you are in took a hit, than you could also be experiencing that backlash.
I changed today everything back as it was before....Hope I will see some good results soon. react You are right. Price is not really necessary in the ad. I got rid of it.
Price can only help on items that have a well known price point, but you are much cheaper than everyone else. For example Samsung 68" DLP sells for $5,000, but you have it on special for $3999 + free delivery, than it is good to get the clicks. That doesn't mean however they are going to convert, but at the very least you are looking at targeted traffic. Now if you are selling Iphones for $385, instead of $399, than definitely do not advertise your pricing, but do advertise bonus items that may come with it.
Wow, 1 purchase from every 20 clicks. I love that blackman. I convert every 100 clicks. Just wondering, your product that did, or does convert 1/20.....what price range would that be? Im trying a new campaign on in the high XX, almost in the $XXX.xx but have no consecutive results. The 100 mark of no conversions is coming soon and wondered if you had advice about this? Does a conversion rate drop because of a higher price? ....I can already hear some responses saying no if you target it right, but does anyone have steady proof?
In my experience when I include the price in the ad, CTR drops and also I get less clicks. My product(actually, the product that I am promoting, it's not mine) USED to convert every 20 clicks, I wish I could bring those days back.