Just wondering if anyone has and experience with Conversion Optimizer yet? I tried switching an existing campaign over for a couple of days to see what happened. The campaign's running at $100 a day for a $50 product. With my campaign on manual bidding normally, I average 3 sales a day (some days only 1 sale - with the top day so far returning 9 sales). Having swapped over to Conversion Optimizer and leaving the default CPA, I had 6 conversions on day one and 4 on day two? I notices displays dramatically dropped off, but CTR increased dramatically. The CPA also averaged less that the default recommendation on both days. Now I'm left with in a dilemma. I realize two days is not really a long enough period for a conclusive experiment, but even so sales increase to an average of 5 a day - so an obvious improvement. Was this a fluke - or has anyone else seem similar results?
My clients have REALLY benefited from using this tool. I love every aspect of it and push it to all my clients who qualify for it's use!