conversion optimizer and keyword management

Discussion in 'Google AdWords' started by Merc4000, Jun 12, 2010.

  1. #1
    I'm using Conversion Optimizer for most of my campaigns. I've been actively split testing
    new ads to improve performance. However, since Conversion Optimizer has been turned
    on I haven't paid too much attention to the performance of my Keywords, since Conversion
    Optimizer takes this into account when trying to meet my CPA bids.

    Should I still be looking at the performance on the keyword level, and how do you recommend
    managing keywords if Conversion Optimizer is being used?

    Thanks!
     
    Merc4000, Jun 12, 2010 IP