Conv. (1-per-click) column is not showing in Adwords

Hello, I can't find Conv. (1-per-click) or Conv. (many click) under customize column section. I have created a campaign today and tried to add more columns for measuring result by using customize column. But everything is there except Conv. (1-per-click). Please note, I didn't create/add conversion tracking code. Is that the reason (I don't think so) I am not seeing Conv. (1-per-click) under customize columns?

Check this for better understanding:

 

It looks like you have not created any conversions yet. You need to go to "tools and analysis" in the green bar at the top of your account, select "conversions" and add a conversion which is usually a specific page they see on your site once they have converted. If you have not placed the code on your site, AdWords can not track conversions but once you add a conversion under tools and analysis the columns you are looking for will be added automatically. If you have Google Analytics on your site you can also create "goals" in your Analytics, then if your AdWords and Analytics are linked, you can import those goals into AdWords as conversions. But you have to have some sort of code on your pages so the system can track a conversion. If your looking for phone calls, than you would need to use the Google provided phone number in an ad extension to track phone calls.

 

Hello DMC, Thanks for your reply. Okay, I will add google conversion code to my webpages. But I didn't understand your last sentence: " If your looking for phone calls, than you would need to use the Google provided phone number in an ad extension to track phone calls."
What do you mean by Google provided phone number?

 

If you create a call extension for your ad you will have the option to have Google insert a toll free number that forwards to your number. The number is unique so Google can track the calls and people will only see that number in your ads so you know if they call it that it was because of your advertising.

 

Okay, Thanks DMC! That was really helpful. I will add all possible extensions.

 

No problem. So you know only 1 extension can show at a time so only add the ones you think are important.