For the last year I've been noticing the adoption of this feature, show the 1st or second paragraph of the article, then forcing readers to press a "Continue Reading" button that reveals the rest of the article after being pressed. I think it's an extra click that they force the reader to make, so what's the gain with it? Does that button fires any other action other than revealing the rest of the article? What are the trade offs since reader can find it boring? Does it have something to do with loading via ajax the rest of the article and therefore improving the page loading times? What are your thoughts on this one? Which advantage for publishers does this feature bring to the table?