Contextual Link Building Case Study: Articles vs PRs vs Mini-Nets

Discussion in 'Link Development' started by Marketers Center, Sep 11, 2009.

  1. #1
    Today I've registered 3 brand new domains that I'll be conducting a contextual link building experiment on that you can follow along with.

    If you're unfamiliar with the term, contextual link building is considered the best kinds of links you can get because the links are surrounded by relevant content (hence the term contextual).

    Let's find out which link building method will deliver:

    1. The most traffic.
    2. The most backlinks.
    3. The best SERP positions.

    In order to keep this experiment as "sterilized" as possible here's what I'll be doing:

    • each blog will be targeting same niche
    • each blog will target and be competing for the same keywords
    • each blog gets its own unique article with the same wordcount
    • each blog will be on its own separate IP address (important!)

    ---------

    Every week or so until I get some conclusive results I will:

    1. Write 1 unique article and submit it to the top 25 article directories linking back to site A

    2. Write 1 unique press release and submit it to the top 25 press release directories linking back to site B

    3. Write 1 unique article and submit it to the top 25 dofollow web 2.0 sites linking back to site C

    ----------

    I'll be keeping this thread updated with the Yahoo! backlink count for each site as well as screenshots of the traffic that's coming in. I'll reveal the domains shortly when everything is all set up.




    Coming soon: Free contextual link building report.
     
    Marketers Center, Sep 11, 2009 IP
  2. simpseo

    simpseo Active Member

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    #2
    It's been a month now since you announced this case study. How is it coming along? Have you had any results at all yet?
     
    simpseo, Oct 12, 2009 IP
  3. ronb

    ronb Peon

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    #3
    I'm not sure that his plan will provide any conclusive results. First, I would limit my submissions to the top 2 or 3 directories. This way Google will consider the link building to be more natural, and make it easier to get placed in EzineArticles (first place you should submit your article).

    Second, you need to know what keywords you're targeting, and the criteria for keyword selection.

    And third, for testing results, I would follow the SERP position over time using this free tool: google-your-rank.com/

    Btw, there was no indication as to what his website(s) were monetizing, or the market niche.

    Contextual links are ok, if allowed by the directory for an article. Most would like to see the link in the bio box at the bottom. With regard to content on the website, there is some advantage to showing the keywords near the top, and especially in the Heading (H1 tag). Just follow the usual On Page procedures.

    One last thought... Off-Page procedures imo are more important and more difficult to implement. The key is getting traffic to your site; after that it becomes easier to split test and get the right landing page to max CTR or Conversions (Publisher vs. Advertiser).

    Hope this makes sense.
     
    ronb, Oct 21, 2009 IP
  4. julie1985

    julie1985 Peon

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    #4
    any news, results?
     
    julie1985, Oct 22, 2009 IP
  5. Marketers Center

    Marketers Center Well-Known Member

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    #5
    Not yet, I will post results soon
     
    Marketers Center, Oct 22, 2009 IP
  6. Vigor

    Vigor Peon

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    #6
    Anything yet? perhaps even some preliminary results would be great!
     
    Vigor, Oct 29, 2009 IP
  7. drbones

    drbones Peon

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    #7
    Would love to see your results, if you've got them yet
     
    drbones, Oct 29, 2009 IP