Hi I got a $7.82 click from adsence on one of my sites last week. Normal clicks on this niche range from 0.03cents to 0.25cents so it was a lovely surprise I have gone in further to get more information about this click, and found that all of my other clicks are coming from contextual ads. This large click was however from a 'placement' ads. I got this information via the reports on adsence. What is a placement ad? What is the difference between the two? I have one large picture ad most of the time, so I'm a little confused but of course would like to optimise to receive more 'placement' clicks If anyone can help, I would appreciate it Thanks
This link should answer your question: http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=112267 However, anybody can share here CTC comparision of these two.