Contextual ads 'too' good

Discussion in 'Placement / Reviews / Examples' started by TCR, Mar 27, 2006.

  1. #1
    Hey everyone. The contextual ads on one of my pages are 'too good'. They focus on the content of the discussions, not on the overall theme of my page. Check it out and let me know what you think. http://thecramerreport.com/March 20-25/fri.html

    (also, those who have seen my site, this is a redesign of the daily pages)

    I know thereis a script to use which lets adsense 'focus on' or 'ignore' certain content, but I read that takes up to a few weeks. Does ad placement have any relevance on this issue? Your insight is appreciated. Thanks.
     
    TCR, Mar 27, 2006 IP
  2. AfterHim.com

    AfterHim.com Peon

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    #2
    They are doing exactly what they are supposed to do...read the page and display relevant advertising.

    If you don't like it that way, try adbrite, you can get advertisers that only advertise one thing.

    Or Yahoo...they don't have enough advertisers to be that relevant.

    Brandon
     
    AfterHim.com, Mar 27, 2006 IP
  3. TCR

    TCR Peon

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    #3
    Uh, yeah, thanks. Has anyone ever used the following:

    <!-- google_ad_section_start -->
    Content you want to emphasize.
    <!-- google_ad_section_end -->

    <!-- google_ad_section_start(weight=ignore) -->


    And did it work?
     
    TCR, Mar 27, 2006 IP
  4. ryan_uk

    ryan_uk Illustrious Member

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    #4
    I only saw PSA and after a refresh ebay ads... but I guess that's due to geo-targetting.

    You could try for non-contextual CPA or CPM, if you want irrelevant ads... plenty of those and pay pretty well too, if you can get the conversions.

    ... oh and now diabetes related ads. Nice ...:)
     
    ryan_uk, Mar 27, 2006 IP
  5. TCR

    TCR Peon

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    #5
    I know, the disussion is about insulin pumps and I get those ads...Adsense works great, I just dont know if they can be clicked lol....most of my $ comes from the front page anyhow..=)
     
    TCR, Mar 27, 2006 IP
  6. ahearn

    ahearn Peon

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    #6
    Looking at your page, I don't see anything other than the side-bar content that Google could look at and determine what your site is about. You have no description or introduction to your site. What is your site about; what is it's purpose; what do want visitors to know right away; what do want Google and other search engines to know about your site????

    You don't have a good SE-friendly HTML page title -- TCR | Friday | 3.24.06. What is that? That title provides absolutely no help to search engines or potential visitors. Also the main text title, "Cramer Report" is no help. What is a Cramer Report?

    I suggest a little research and work on SEO techniques and traffic-building before worrying about Adsense.
     
    ahearn, Mar 27, 2006 IP
  7. TCR

    TCR Peon

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    #7
    Thank you - I didnt even know that the page title could be SE friendly. ALso, do youi think the tage line which is " The Cramer Report. A recap of Mad Money with Jim Cramer. Updated Daily, Always free' should be placed on every page, title? I thought the meta tags and kewords whcih says all that was designed for the SE.. Thanks for the info.
     
    TCR, Mar 27, 2006 IP
  8. TheNetCode

    TheNetCode Peon

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    #8
    I agree. The title is important and you only need the topic of the page and not what you currently show there. It will only hinder you with the SERPS if your title is this way. As for the script you are talking about I am curious about that as well.
     
    TheNetCode, Mar 27, 2006 IP
  9. TCR

    TCR Peon

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    #9
    TCR, Mar 27, 2006 IP
  10. ryan_uk

    ryan_uk Illustrious Member

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    #10
    For your main page, something like that is OK. For articles "The Cramer Report - Article Title", e.g. "The Cramer Report - Mad Jim burns money on highway". (I don't know what the cramer report is, so it's randomly made up ...)

    Meta tags play a part (MSN?), maybe not as much as they used to though, but on-page is what's very important to google.
     
    ryan_uk, Mar 27, 2006 IP
  11. qwestcommunications

    qwestcommunications Notable Member

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    #11
    Well, your frontpage has stock tickers, but the ads displayed are more to do with medicine i.e. diabetes.
     
    qwestcommunications, Mar 27, 2006 IP
  12. huntz

    huntz Well-Known Member

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    #12
    These are exactly the types of ads your looking for. Someone searches google for term "free blue widgets". When they land on your page look what they see, ads for "free blue widgets". Not just ads for widgets that be rubbish. Unless of course "widgets" makes you more money on clicks than "free blue widgets". Then you've got to weigh up if your going to make more money with more clicks with "free blue widgets" or less clicks with widgets. Think im starting to understand this stuff now lol.
     
    huntz, Mar 27, 2006 IP
  13. TCR

    TCR Peon

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    #13
    I used to layout the page differently :

    http://thecramerreport.com/March 20-25/tues.html

    Does anyone thisnk the actual placment of ad vs. content plays a part? Has anyone seen such focused ads that it varies from top of page to the bottom?

    qwestcom- you see ads fopr diabetes on the home page?
     
    TCR, Mar 27, 2006 IP
  14. ryan_uk

    ryan_uk Illustrious Member

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    #14
    To be honest, I'd leave straight away.

    What someone first wants to see on a site is real content. In the case of this article page, they want to see the beginning of the article (ad ad mid-article is ok as long as its not too obtrusive). In the case of your index page, put up a mission statement. some people might stumble across it when searching for keywords relevant to the site/articles but aren't the cramer report. So it's good to make sure that those who don't know do within a few seconds of reaching your index page.

    Change the layout...

    Make use of divs, etc...

    As for articles: the links to finance/shares stuff would be better in blocks down the right-hand side and an ad on the left with the main content in the middle. An ad at the bottom above the footer is ok.
     
    ryan_uk, Mar 27, 2006 IP
  15. TheNetCode

    TheNetCode Peon

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    #15
    I have to agree with Ryan. Right now your site layout is still splotchy. It is confusing to look at and truly understand what the site is really about. I would visit a few sites that are in your niche and look at their layout for inspiration for yours and to see what they do and why. Immediate impression is important to the visitor and if you track your visitor stays you will find out where they are coming in at and how long they are staying. You can do this in AWSTATS if you use it.
     
    TheNetCode, Mar 27, 2006 IP
  16. TCR

    TCR Peon

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    #16
    Ryan, you would leave the first page i mentioned, the second, or both?

    I think the second i is better. UI have been struggling with a layout that works, with my limited web design knowledge and trial and error. I use a wysiwyg editor as I learn the ropes.

    I am going to take your advise as far as a mission statement on the index. Belive it or not, the main page does ok for me, but content wise, Iam aware thatthe site as a whole is lacking.
     
    TCR, Mar 27, 2006 IP
  17. ryan_uk

    ryan_uk Illustrious Member

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    #17
    The first and second. The first one is a bit better, but you need to reorganise. What to me appears to be content is in the places people are least likely to look (and may even assume it's a large text ad). Look at the centre of the page there's no content...

    Get a CMS and let it handle the layout. Drupal is a very powerful cms and very easy to administer, but you might need someone to set it up for you. Joomla is maybe easier to set up but the admin interface is more compex.

    For someone that doesn't know what Cramer Report is then they'll go "eh?" and leave. A simple mission statement to explain, "this site is about the cramer report which is an amusing financial US tv show," or whatever ... a mission statement informs and is hopefully enough to get someone who doesn't know the topic of your site interested.

    What I first see (at 1024x768 resolution) is a graphic, a title, some links and ads. At the very least an about link would help that leads to a page explaining about the site. But a few sentences for a mission statement could go a long way *and* helps in search engine placement.
     
    ryan_uk, Mar 27, 2006 IP
    TCR likes this.
  18. TCR

    TCR Peon

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    #18
    Ryan, thank you so much. You just dropped so much knowledge on me, Iam going to use much of your advice.
     
    TCR, Mar 27, 2006 IP
  19. ryan_uk

    ryan_uk Illustrious Member

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    #19
    No problem. Good luck with your site, mate. :)
     
    ryan_uk, Mar 27, 2006 IP