I have a web site that aggregates feed from two popular forums. One of the features is a keyword search across the postings from both. It seems that the Google Ads displayed on the search results page are not context related to the search keyword. In fact they seem to be average ads I usually see on other pages. How can I make them more relevant to the search keyword/results? I understand I cannot use the google_ad_section_start/end tags on the keyword alone since (from what I heard) they have to tag a relatively large chunk of text. I am sure this can be done... Any idea? Yeah, the url (in case you want to play with it) is wireddeals.com