This is something I have noticed on two contrasting websites I own. The first website contains a lot of very niche content which probably satisfies the users "wants" in browsing the website. The second website contains a much lower amount of content and thus users, click the adverts to find additional information that they are looking for. The paradox is that you need better quality/quantity to get the top positions on the SERPs, this however leads to a lower click through rate. Thinking through the problem I only came to partially satisfying answers to this problem. 1. Spread content over more pages ie. to read the rest of an article click link to next part of article. Improves chance that a user will have tired of the article, will not want to continue to read the article and will click on a well placed ad. If he/she continues to read article then the user goes to next page. In terms of seo there is more you can do with two pages rather than one. win-win 2. Make your content harder to find on your site (hmmm dubious but hear this out). In terms of seo the content is there to be crawled so SERPs are unaffected, but it is more difficult for the user to find and chance of clicking an ad increases. Drawback - users will not like this and return visits are less likely. Commonly people have placed adsense at the end of an article so the user finishes and then "needs something" to do, so clicks the ads. From contrasting my two sites I am basing this on I am dubious whether this actually happens or not, but have no suggestions as to a better way of dealing with this issue. Thoughts and suggestions would be appreciated Thanks J --------- Mods - this should probably be moved to reviews/placement
This second part I would say is perhaps a bit much; It would work well if you have little competition and there is nowhere else to turn to. If there is, a user is less likely to click on your results in Google, no matter the SERP, becuase they know your site is hard to work with... just my $0.02... Brian
Should work well to break up content if the content is a long scroll. The trick is to find just the right place to continue on another page. To get this to work, it seems to me that no more than 1/3 of the content should be on first page, with the other 2/3's on the next page. Plus the content has to be interesting enough to make the visitor click on to the next page. Now will you lose clicks on adsense using this? Experiment and find out. Personally I hate scrolling, so dividing long content would please a visitor like me. The Iowa Dawg No 2 cents to spare
It's difficult to determine what's in the mind of our visitors. However, some of my most successful Adsense pages (high CTR, high EPC) are the shortest pages on my site, a collection of glossary pages that typically have about two short paragraphs, each containing a repeated search keyphrase within the text. The most successful page contains only a Flash calculator but no text, originally. I actually had to add a couple of sentences of text to the page to help Adsense figure out what the page was about so that it could deliver relevant ads, which greatly improved CTR.