If I enable Content match on my Campaign, will it display the clicks, impressions, cost etc. mixed up with the Search match data? I don't mean in the reports but in the main screen. Thanks, Jon
yes, you have to go to the ad group's summary tab to see the seperate statistics. You can also create a seperate campaign for content ads, so you'll have to do less clicking to get to the data. Another reason to make a seperate content campaign is that the best ad copy for search is not always the best for content and vice versa.
Ya i agree with grunt as he told the ad which is doing well on the search will perform well in the content its always good to maintain seperate campaings for search and content network