Content Search

currently i have disabled content search for my adwords.What do you think i did wrong or right?
I have noticed content search is cheaper than Google Search.

 

Content search isn't universally cheaper than Google's network search.

You haven't provided enough information about what you were trying to accomplish for anyone to help. What did you try? What were the results?

 

It entirely depends on your niche.If you are promoting any product then Content search is wise choice.But if you have nothing to promote even then content search is good enough.But if you have some second hand material and you think same content can be on any other or referral site then don't use adwords for content network.

 

I would say that the content network (or any form of advertising) needs to be tested before it can be called a "wise choice".

 

I said it wise choice because Google will charge you less CPC than main search CPC.When he has posted in adwords forum then one thing is very clear that he is using adwords.So there is nothing bad with content network because it provides better avg position with lower CPC.

 

The content network is not universally cheaper than the search network.

 

I am currently running 9 campaigns what i notice is content network CPC are always cheaper then Search CPC.Mostly my keywords have bid price $0.15 at the end of day Google charges me avg $0.13 for Search Clicks and $0.11 -$0.13 for Content Network clicks.
Yes you might have another experience.In which niche you are working?

 

Yes possibly exceptions are everywhere but as i said it give you better avg position.I might have less experience than you.

 

But do those clicks bring in $$$?

 

Not all the time it doesn't. I'm looking at campaigns right now where I have better positioning in the SN than I do in the CN.


Miranda, most of the time the CN will be equal to or less expensive than the SN. Not all the time, but most of time. Makes sense...as most of the time the conversions tend to be lower than they are in the SN

I do AdWords related work in a variety of industries.

 

Yes as i said exceptions are everywhere.But here i am confused with your point that you have better avg position in SN than CN but Google says it shows ads of maximum value first.Following this comment of Google why you haven't equal or better avg position in CN.

 

I have no idea. The difference in ths particular campaign is less than 1 (3.1 vs. 3.6) so I don't worry about it.

 

But this is a good point why CN should give any campaign higher avg position than SN.

 

An Adwords campaign is fluid...it could all change in a matter of a few hours. I've found that my average position within the content network (as long as it's under 4) doesn't seem to have much of an impact on the overall number of daily clicks.

 

It might be due to less number of impressions you get from Content Network.

 

When I use the content network most of the time it gives me 10X (if not more) the number of impressions the search network does. One ad group I'm looking at shows about 76,000 impressions in the search network so far today and over 1 million impressions in the content network during that same time period

 

Try this:

Have it disabled for 2 weeks, write down all the results, click throughs, impressions...

Then, enable content search for 2 weeks and compare results with or without it.

 

Who is that comment directed to?

Anyway, you can run two ad groups at the same time with identicle keywords - one in the CN and one in the SN.