I've been hearing that one of the ways that SEO professionals justify their monthly maintenance fees is by going in and changing the content a bit so that it seems like it's fresh content. They don't necessarily add more content but just try to tweak the content so that it creates the perception that fresh content is up for the spiders to come over and crawl though. Google is supposedly building into their algorithm that will allow them to detect if content randomization is being done to certain sites. What are people's thoughts on this false strategy of trying to fool the SEs. Aren't people being robbed on their money if they are paying SEO companies to just tweak or randomize the content?
People are paying SEO professionals for the results, at least I hope so. If the above strategy delivers results, than all would be right, wouldn't be. Like in the old repairman joke, where the screw-bolt costs $0.10, but the "know how" where to put it is $99.90.
I agree about paying for results. But as mentioned about SE's algorithms, if the algo are no longer giving credit to websites that are just *tweaking* content, then you're money is being wasted. This is why I am a big advocate of business blogs being implemented into websites because it is *natural* fresh content as opposed to *manipulated* content.
Agreed, once that will stop working, it would certainly mean money wasted. Blogs are much better than the tweaking strategy, I would agree on that. Even if only the boring corporate news are posted there.