Google updated its core algorithm Pay attention to the trends discovered by analysts when they checked sites that won and lost big from the update. Source: http://blog.searchmetrics.com/us/2016/01/13/google-core-update/ " It is apparent that many loser domains are classic print publishers and their losses in rankings mainly stem from older content pieces. Additional publisher who lost rankings are newyorker.com, vanityfair.com, arstechnica.com, fastcompany.com and economist.com. These losses amongst publishers are mainly compensated by corresponding gains amongst brands such as alaskaair.com. Parallel to this development many publishers have actually won in Google.com search results. Particularly those publishers with current or holistic content. Top winner according to our most recent Suite data is gq.com. On gq.com the biggest winning URL is a comprehensive article about NFL star Tom Brady, shown here in the screenshot on the left." Takeaway? USE LONGER TEXT plus use images and videos with your text. In short, create a FULL EXPERIENCE instead of just short text snippets.