Hi guys, I am currently doing research for my graduation thesis on the topic of Branded Content / Content Partnerships. You have probably all seen that lately fashion brands and more and more starting partnerships with other brands, technology companies, content producers etc. in order to produce fun or interesting content together! ( so not really talking about product partnerships here) Therefore I was wondering, which fashion brands don't really do that yet and therefore could really profit from it? I was looking at the case of the quite new brand Rascals' (http://www.rascals.dk) What could be an interesting partnership for Rascals' ? Rather a technology partnership? working with an asset? How do you make that decision? What content do you think would suit their brand? Cheers, Kiti
Hard to connect the fashion industry with a different niche. Clothing style must somehow refer to the interests of customers. Cooperation can be successful, but it is extremely hard to satisfy customers in this way. It's hard to tell what fits to Rascal, for me these clothes are expressionless.
Hey Prawyyy, I kind of agree.. their clothing doesn't speak for itself really. My question also is if you think it would be smarter to choose a brand like Rascals' that is emerging or choose a brand like Ksubi (http://www.ksubi.com) which is big but just doesn't use content partnerships to their advantage yet?