In the content overview section if I go to top landing pages I noticed a search page in there. e.g. search.php?keywords=example This is a landing page in PPC, and although I have segmented this to just show organic traffic this page is coming up as one of the top landing pages. The page isn't linked from the site. Is there any explanation of why this ppc landing page would be showing as a top landing page? Also if I look at the entrance keywords for this landing page they are very broad. Could it possibly be that the first encounter with the site was through PPC and then they came back through a different page, but the initial PPC page is being counted as the landing page? thanks.
Maybe because a change in the architecture of the site lead to this link being an orphan. but because this link is still in the Search Engine index list that is why it is still showing