Hello All I have started playing more with the content network and I have had some good runs with it. My numbers were increasing daily as far as impressions went but now have suddenly dropped off. Here is one camp for example Monday - 13,925,695 Impressions - 424 Clicks Tuesday - 12,193,836 Impressions - 382 Clicks Wednessday - 1,488,181 Impressions - 93 Clicks Today not much better It was started the previous Tuesday, none of the days every had a CTR above 0.00% is the only thing I can think of google not enjoying. No other changes were made. I am running this on the content network only with no search. Any insight into this would really be appreciated! Thanks Alex
If your CTR is that low it is not surprising for you to have that sort of dropoff early in your campaign. You must have a very low quality score. It can sometimes take a few days before your low CTR begins to affect you. I'd recommend re-working your ad copy and trying to find something that gives you a better CTR. Or, if you can afford it, try increasing your bid.