Content Network Testing?

Discussion in 'Google AdWords' started by tdd1984, Jul 22, 2008.

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  1. #1
    Do you guys test different ads for each keywords through the content network to see which ones receive higher click troughs and etc? Which granted the CTR on ads don't help with the search network, but I think it still good to test various ads :)
     
    tdd1984, Jul 22, 2008 IP
  2. cryaya

    cryaya Guest

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    #2
    i always turn the content network off for my ads.
    my keywords are expensive and there're click fraudsters out there in my industry:(.
     
    cryaya, Jul 23, 2008 IP
  3. vesparich

    vesparich Peon

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    #3
    Of course. Split testing is important. Granted your CTR will be lower than on the search network but a .0002 CTR gets twice as many clicks as a .0001 CTR. :)
     
    vesparich, Jul 23, 2008 IP
  4. Varunksood

    Varunksood Peon

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    #4
    Its Simple, if you dont do split testing, you shouldnt be doing google adwords
     
    Varunksood, Jul 23, 2008 IP
  5. robertpriolo

    robertpriolo Peon

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    #5
    First... you should not have adgroups with one keyword in them for the content network. It does not work like search.

    Yes you should always be split testing ads no matter what network you are on.
     
    robertpriolo, Jul 23, 2008 IP
  6. tdd1984

    tdd1984 Well-Known Member

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    #6
    I was just getting some opinions from other people, but yes that's what I'm doing. I only have 1 keyword per Ad Group.
     
    tdd1984, Jul 23, 2008 IP
  7. robertpriolo

    robertpriolo Peon

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    #7
    yes this is typical... but try larger clusters of keywords

    about 10 - 30 keywords all talking about one topic

    you will see you get more impressions than with just one keyword
     
    robertpriolo, Jul 23, 2008 IP