Content Network Question

Discussion in 'Google AdWords' started by tdd1984, Sep 1, 2008.

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  1. #1
    I'm just curious does Google trigger ads on the content network from the relevancy of the ads or the keywords? What does it take into account the keywords, adverts, or both?
     
    tdd1984, Sep 1, 2008 IP
  2. imarketing101

    imarketing101 Peon

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    #2
    The keywords or placements... now they are integrated.

    For content network you manage it on the AdGroup level. So your AdGroups might look quite different than your search campaign.
     
    imarketing101, Sep 1, 2008 IP
  3. robertpriolo

    robertpriolo Peon

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    #3

    its the keyword selection and CTR of the text ad
     
    robertpriolo, Sep 2, 2008 IP
  4. tdd1984

    tdd1984 Well-Known Member

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    #4
    That's what I was thinking, so your saying the Ad Copy has nothing to do with the placement? I was reading on the Google Blog that the contextual targeting is done ad the ad group level?

    What ever that means. We have the content network making us around $100-$300 dollars a day in one market.
     
    tdd1984, Sep 2, 2008 IP
  5. alhermette

    alhermette Peon

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    #5
    The ad text has an effect as well. Just try split testing two ads with one word different. If it is an "important" word it can dramatically increase or decrease impressions.
     
    alhermette, Sep 3, 2008 IP