Hi, I use massive number of keywords (sometimes up to the limit of 2000) for search network (feedback?). But I think the content network works a little differently (?) and one should limit the keywords to a few that are very closely themed. Appreciate feedback on this.
You have it backwards - better results in search w/tight themed ad groups - let it fly and max it out in the content network.
I think it's doesn't matter Search or Content Network- your keywords should be really close to your theme. Mostly it's not big amount of keywords.
A good way to start a keyword list for content network is to use the hand that feeds you. Use Google's keyword Tool and it'll be using Google's own info of related keywords and it should help you get a lot more impressions going on your content campaign. Obviously you can use other keyword tools to add even more related keywords but Google's a good place to start. My friend works for Adwords and he said they have an internal tool that spits out up to 7,000 keywords for their client's content campaigns to get as many impressions as possible.
Hi, Content network only looks at 50 keywords per ad group. Be sure to pick out your best 50 per ad group and use those. If you have more than 50, you will need to split them into multiple ad groups. Hope that helps! Thanks, Sarah
Who told you that? I have plenty of content campaigns with far more than 50 keywords that trigger ads (at least from what I can tell).
My adwords reps & optimizers. I was shocked when they told me! I have had content campaigns with 2000 keywords each, but since you can not see data my kw for content, you have no way of knowing what is triggering ads.
Just spoken to my Adwords bloke, and she's absolutely right! Here's his unabridged reply: Hi Steve, This is actually correct! You can add more than 50 keywords to the Ad Group but only the first 50 will be taken into consideration for the purposes of content matching. The reason for this is to match your Ad Group theme as closely to relevant sites in the network as possible. You can also have 50 negative keywords if required i.e. 50 negative keywords in addition to the broad, exact or phrase match keywords you have.
Yes, you do! Just put the same url with "&track=keyword" next to each keyword in the list, and then you can see what triggered what. This can be done in excel.
CustardMite and PS Sarah, That is good info (50). When you read the google help info on content network, it does talk about theming the keywords, and that is why I posted my comment in the first place. Somehow content network works more on the composite keyword level, compared to search network.
Has anyone used the keyword grouper feature in Adwords Editor for grouping a fairly large list of keywords at all?
Damn, cat's out of the bag now re: content network... If you throw in a ton of keywords for search or content, you're setting it up wrong. I wouldn't not be surprised if you see adwords reduce their limit from 2,000 to 50 or 25 keywords per adgroup in the future. (I know there's talks going on about this.) They know that 2,000 or 1,000 or even 500 keywords in any adgroup is not targeted. They don't like you dumping in every misspelling either, they want you to use their broad match so they can match the misspelling for you. The last slap was cleaning up some horribly set up campaigns as part of it.
That's weird that they told you about the first 50 thing. Maybe it is true. I wonder why they trained my friend who works for Adwords to use their internal tool to get 7,000 keywords for their campaigns. I'll ask him.
Thanks, PPC Coach. To be honest, I have not received any benefits from massive keyword lists, so your idea is good
that's funny cause I have a couple of camp (SN & CN) very finely targeted (max 4 kws/adgroup out of thousands) and those were the campaigns slapped with this last update - with kw bids of $5 and $10/click. The 2 bulk camp. not modified at all are still active with maybe 10-20 kws out of thousands at $5-10 bids. Still wondering what's going on ...
To reply to a number of these posts... GFC - it's the first 50 that are added. If you add 100 when setting up the campaign, it's the first 50 on the list. PPC-Coach - whilst I agree that large, disorganised Adgroups are bad, I've got campaigns with 100 keywords in an Adgroup all relating to exactly the same product (various combinations of Brand, Model number, mis-spellings, etc). In this case, I've never suffered from having large Adgroups. So if Google limited the Adgroup size, it'd just be a pain in the nethers. As far as I know, Google have never penalised anyone for having a lot of keywords in an Adgroup, but they do penalise you if your advert text or landing page doesn't relate to the search term, and a poorly targetted advert will tend to give a poor clickthrough rate (and hence, another penalty on your QS).
I talked to my friend and he said it is 50 per ad group for content that it looks at. He said as for the tool that spits out 7,000 keywords he splits it up into ad groups but they use more than 50 for a content campaign anyways. But the reason for this, he said, was because they're too busy to split their campaigns into a search and a content campaign so they want more than 50 keywords per ad group for the search campaigns. He said the reason they do this is because a lot of the clients that are paying Google to run their Adwords campaigns do not have CPA caps and are more big corporations (at least in his division - entertainment division) and they just want mass exposure and brand awareness and they give him a ridiculous budget that he must spend by a certain time period so they just set everything to broad match and let it fly. He did say though that even though obviously Google wants you to spend more money, they do have some clients that have CPA caps and on those campaigns they watch it carefully and don't use as much broad match and do optimization, etc.