1. 

   BudMaking Peon

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   #1

   Does it work same as search?
   
   For example, in search initially you try to bid for exact match.
   
   In content network what is the differnce in exact match & broad match?
   
   Thanks

    

   BudMaking, Mar 7, 2009 IP
   
2. 

   vesparich Peon

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   #2

   It's more theme based. Check this:
   
   http://www.google.com/support/forum...3e&fid=16b0a03f9fb3733e000462813d4a132f&hl=en

    

   vesparich, Mar 8, 2009 IP
3. 

   BudMaking Peon

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   #3

   Thanks.
   
   It looks like for content network broad match is way to go.

    

   BudMaking, Mar 9, 2009 IP

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