Hi Folks, Just wanted to get your opinions on the content network option for adwords. Is it useful? Have you had success? If so, what kinds of tweaks do you make from your search term adgroup? I understand that success is dependent on many factors but I would really appreciate to hear your opinions. Cheers.
Yes! YES! YEEES! Really good. I have a site which has 50/50 conversions (same keywords) on content and search. And I pay only 1/3 for content what i pay for search! If you use AdWords Editor (if not you should sue it) - just and paste your old search campaign. Make the new campaign into content only and adjust content bids manually. Use only broad keywords (convert you exact and phrase to broad or delete them). Then adjust the content bids at the adgroup level. If your AdGroups aren't broken down enough, break them down further. I keep my content groups with about 5 keywords per group max (sometimes only 1 or 2). It's very simple to create and works well if you target it well.