Hi, If my ads show through the Content Network if the Default Bid is less than the Content Bid? Appreciate any advice from Adwords veterans... thanks!
It is best to make seperate Adgroups for Content and Search networks, because you can usually get lower costs per click using the Content Network.
A separate account is not necessary, not sure why people recommend this. Adwords doesn't count the impressions or clicks from the content network in determining your ctr.