Content Network CTR effects search CPC?

Discussion in 'Google AdWords' started by kevin7654, Oct 12, 2006.

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  1. #1
    If I have a google ad group that has about a 4% CTR on search terms and a 0.5% on the content network, does the low CTR on the content network mean I am paying more per click on the search network?

    Thanks,
    Kevin
     
    kevin7654, Oct 12, 2006 IP
  2. Micromag

    Micromag Well-Known Member

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    #2
    no, they are completely separated. read the small letters on the bottom of any of your adgroups - there are a message stating this.
     
    Micromag, Oct 12, 2006 IP
  3. seodelhi

    seodelhi Active Member

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    #3
    A low CTR on the content network will not lower your quality score. Only keywords running on search network will affect your quality score.
     
    seodelhi, Oct 13, 2006 IP
  4. barbiegurl

    barbiegurl Peon

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    NO. What happens generally , google optimises your ads for minimum cost. and generaly content network gives you cheap traffic. and you think search network is expensive. But keep in mind that search network sends you quality traffic.

    Jen
     
    barbiegurl, Oct 13, 2006 IP