Is there a way to get the Content Network Click Cost cheaper? Or will it work like the search network they will start to go down after time? What's the trick on getting the content network clicks cheaper?
CTR rules on the content network. Show Google that that they are very likely to make money when they serve your ad (CTR CTR CTR) and they will show it more often.
So more ctr will result in more ad impressions? But clicks will get cheaper too as the CTR improves? Not because of quality score of course, but because it's showing it's more relevant in that area because users are clicking on it therefore the ad is showing more?
CTR is most important but cpc will not come down as price fluctuation is more on content network than search.
CTR is very important on the content network. If you check out my latest blog you will see some great content network tips.