I just started with some ringtone affiliate SEM stuff and I know everyone hates Content Match except for using it to generate coversions on community sites and those sorts of things, but... I am doing well on YSM, but not on Adcenter or Google. Adcenter is another story.. but on google, my first day with CM on, I got 62,00 impressions. Since I turned it off, I get 100 search impressions with like a 1% CTR. My bids aren't real low and I've even tested $3.00 bids and got nothing. My keywords are sorted into specific groups with targeted ads written for each group. I even rotate dynamic {keyword} ads in each group. Basically my questions are- 1. Is CM activity better than no activity when it comes to building my account and google showing my ads? (this particular account has been open for 2 years but I stopped all my campaigns a year and a half ago and have not have activity until now) 2. Does google look at dynamic text {keyword} as relevant? Wouldn't that be like 100% relevancy, especially when it's in the ad on two or all three lines? 3. Does having a low CTR when there is almost no volume still have a negative affect on my account? It's tough to test when there is no search volume.