Hello, Can you tell me what exactly is involved in Content marketing? What role it plays in Website promotion?
The content needs to be excellent, and I mean the absolute best out there. Helpful, accurate and authoritive. Rather than waiting for SEO traffic you then go out and do traffic leaking and hope the users share your content and promote it then it scales from there.
I reckon that nowadays content marketing combined with meta info of website, is at least half of the weight for a good rank on SERP. If you have the meta tags according with a good structured text (all the headings and paragraphs) and the content is relevant, unique and has quality, you are on track for success