Is content marketing the main part of your online marketing campaigns? If yes how you apply it? Can you post some examples of your own work? If not, why you don't use content marketing?
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Thanks for the advice qwikad! I have studied a lot about content marketing and next month I will start two campaigns. I think content marketing is the future and it is my main strategy. I wanted to see if anyone here is also concerned and start a discussion with examples and analyze strategies.
Every think works for online marketing campaigns like a Landing page, title, keywords, description and budgets also deserve the part of online marketing...
Yes, Content marketing is the most important part of Online marketing. In today's world of Online marketing 70% of user find relevant information from articles, videos and images rather then the advertisements. So, content marketing has become important part on Online marketing, thus it helps to deliver high quality content to users. I do content promotion by using blogs, firstly do some research, and then get some idea, if your idea of writing content is valid, then write a blog and then promotions.
Like Neeraj said, nowadays people do their research before buying things rather than just trusting whatever ads they come across. One of the best things about content marketing is that since you're that person who's supplying them information, you can establish yourself as an authority in the prospect's eyes. Unlike people who are trying to sell in one shot, you can demonstrate that you know what you're talking about and educate them about the benefits of doing business with you at the same time. So rather than fill your sites only with sales pages trying to get the person's money at all costs, make a web of information that links together to create a substantial content resource -- and when the time is right, people will buy.
Sure why not. Content marketing is just one small part of online marketing but i think social media marketing is big right now.
Content marketing is become popular in these days as Google love sites that have good amount of high quality contents.