How to do content marketing? Should I just add a blog section on the website and keep adding quality content or should I add that particular content on article submission sites?
If your content is the same both on your blog and article directory then first put it on the article sites, then later on your blog. This way the article gets approved. Check with TOS if you are allowed to have the same article elsewhere or if ti's exclusive. One thing you might do is post on article directory then wait a month, make small improvements and changes then publish on your site.
If you are thinking on having an internal blog to your website, then first define the categories before you start thinking about the content. This will provide you the right direction to think. As far as external websites are concerned, ensure that you are publishing articles on authoritative websites like WordPress, Blogger, Newsvine etc. Also, the most important thing is the quality of the content, if it is not good, then you won't get any results out of it.
You can do content marketing by using both the method First - Write High quality content relevant to the topic and insert authority links in the content and submit in the blog or in the website blog section and do social sharing and social book marketing. second - Write High quality content relevant to the topic and submit in the high quality sites through guest post, web 2.0 blog, Press release submission, directory submission etc.
Content marketing” sounds expensive. For a lot of companies, it is expensive. Most of the businesses I work with aren’t exactly rolling around in piles of money. I get questions like this — “Where do I get the budget for content marketing?” “How can I afford this?” “Why is it so expensive?” “Is content marketing really worth the cost?”
Will it be considered as duplicate if the content will be submitted in different article submission sites?? And how much harm will a site get from doing that??
Always add content to your own site first, unless you are specifically guest-blogging on another site. It is important that you are the authority, that you are the source. No, wrong way around. The correct way to use article submission sites is to syndicate your content to them. You post on your site, then post the same (if allowed) or summarised (if not) content to the submission site. The site syndicates your content out to others (for free), and the content brings people to your site. And before you say it, syndication is not the same as duplicate content: all the news services do it. If you're worried about duplication, write shorter summaries for submission sites, with the full, in-depth content on your site. Good content is (relatively) expensive, because you're paying a professional to create high-quality, attention-grabbing content. That's just the way it is: like with most things, you can pay a couple of dollars per article, but you're unlikely to get quality. As usual, it sounds like your clients are thinking short-term: "what's the cost?" instead of "what's the ROI over the next 2 years?" Investing, say, $200 into high-quality evergreen content can bring thousands and thousands of visitors to your site over the next 1, 2, 5 or even 10 or 15 years (depending on niche). That's a pretty cheap investment, assuming you do your on-site selling reasonably well.
I tend to disagree with that. Sure, there are people that will supply you with great, evergreen content for the right price but content marketing is something that you can do without spending much or anything at all. Starting in any business niche would suggest that you have a good level of knowledge and expertise in it. Then why would you need anyone to supply you with content about this niche when you already have enough to do it on your own. Sure, you would be busy with many other day-to-day activities too, but no one said that you have to produce new and exciting content every single day. When you have some spare time you can easily produce a quality article in a matter of hours and then distribute it accordingly. I am sure that there are other arguments against self-produced content but if you really want to have the unique and relevant content and are not prepared to spend much, this seems like the best alternative
I don't think that you need to spend a lot of money on content marketing. You can invest in getting the content written by professional writers. When it comes to sharing, you can update the article in your social networking and social bookmarking websites. You will get the best response for an article if the article is well written and has a good response.
Unfortunately, you're basing that on the common misconception that "anyone can write": they can't. Well, they can, but just putting words on a page isn't the same as writing interesting, informative content that will attract readers. If you happen to be a decent writer, then producing your own content is a definite advantage - especially in reducing costs - but if not, you're likely to do a lot more damage than good by publishing badly-written content.
I would go with a blog section as it's the right way to post new content... Just be sure to do proper linking between the pages!
Yes I think that too, going with the blog section to promote my content. But will it be enough to reach my target audience?