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Content marketing

Discussion in 'General Marketing' started by jasminelane, Jul 7, 2012.

  1. #1
    Anybody knows about content marketing?if anyone then give idea
     
    jasminelane, Jul 7, 2012 IP
  2. JerrickYeoh

    JerrickYeoh Active Member

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    #2
    Content Marketing is a fairly recent term used to describe “the creation and sharing of content in order to engage current and potential consumer bases”, which is really just a lofty way to say intelligent content development.

    You need to know well on your
    a) Audience
    b) Content platforms preference toward your reader
    c) Create compelling pieces of content
    d)Engage with consumers in order to have them interact with the content
    e) Release relevant peices of content on appropriate channels.
     
    JerrickYeoh, Jul 8, 2012 IP
  3. jasminelane

    jasminelane Member

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    #3
    Content marketing has benefits in terms of retaining reader attention and improving brand loyalty.
     
    jasminelane, Jul 9, 2012 IP
  4. David Parker

    David Parker Peon

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    #4
    One of the quickest ways to provide valuable content to your visitors is to have a BLOG PAGE with COMMENTARY POSTS.

    What you do when you want to make a post of interesting & useful content, is find a relevant YouTube VIDEO to embed into your post, or legally copy an ENTIRE ARTICLE (including resources box) from Ezine, then write a 2-3 paragraph commentary in the video or article.

    You can also use your blog for SEO purposes to help drive traffic - do the keyword research first (Google adwords tool: Demand <2500 global monthly, exact-match searches. Supply <250,000 results using quotes around keyword in Google. This is a sweet-spot that will get best results), then add keyword at start of title, start of first line in post, 1-2% keyword density (used naturally) throughout post, and in end of post.

    There's a whole number of things you can do to SEO your blog posts, so look that up in more detail if you want to use SEO on your posts! ;)

    For an example of basic SEO blog posts, please visit this site I'm building: www.PeakSR.com

    Best Regards

    David Parker
    Entrepreneur & Marketing Consultant
     
    David Parker, Jul 9, 2012 IP
  5. ninjamtlt1

    ninjamtlt1 Active Member

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    #5
    ARticle marketing is probably the best well known method :)
     
    ninjamtlt1, Jul 9, 2012 IP
  6. marcemusza

    marcemusza Peon

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    #6
    Said in easy terms, Content Marketing means to create engaging articles with useful information, not intended only to promote your business or sell something, but providing valuable information to the audience. Like Kim Roach says, "Killer Content"
     
    marcemusza, Jul 11, 2012 IP
  7. andrekhrisna

    andrekhrisna Active Member

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    #7
    Write unique, original, and well researched article with call to action within.
    Just a suggestion, when tapping into the content marketing, always have this in your mind: benefit other with your content first, then sell something related to them.
    This is a simple recipe: Content 1 - Content 2 - Call to Action/Sales - Content 3+Bonus - Content 4 - Content 5 - Call to Action - Content 6+Bonus 1+Bonus 2, and so on.

    Success for you.
     
    andrekhrisna, Jul 11, 2012 IP
  8. Install

    Install Member

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    #8
    Start your blog with interest content, I don't know what other advice is acceptable.
     
    Install, Jul 11, 2012 IP
  9. Hostwinds_Dan

    Hostwinds_Dan Active Member

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    #9
    Please listen to this guy, he says exactly what I was going to. You need to SEO.
     
    Hostwinds_Dan, Jul 11, 2012 IP
  10. imgeek2727

    imgeek2727 Peon

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    #10
    David Parker is correct with everything he said about content marketing. Using informative content is really the main ingredient to be successful with it but for your own benefit it'll generate a lot more traffic to your site. Not only your audience will be entertained by what you are citing in your content, chances of you getting a higher PR ranking would be very high. Not only that, if you include the correct keywords for the content you will be writing, you'll have a lot more potential audiences and that means more chances of earning with whatever strategies you have in mind.
     
    imgeek2727, Jul 11, 2012 IP
  11. kriiv

    kriiv Active Member

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    #11
    Article submission works best for me. Always has.
     
    kriiv, Jul 11, 2012 IP
  12. jakebvs85

    jakebvs85 Peon

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    #12
    I would not provide more emphasis with the quality. SEO is a quick way to rank your site but spending too much time just to write article for submission is not wise. I'd say 30 percent quality and 70% speed is necessary.
     
    jakebvs85, Jul 12, 2012 IP