Content Marketing is a fairly recent term used to describe “the creation and sharing of content in order to engage current and potential consumer basesâ€, which is really just a lofty way to say intelligent content development. You need to know well on your a) Audience b) Content platforms preference toward your reader c) Create compelling pieces of content d)Engage with consumers in order to have them interact with the content e) Release relevant peices of content on appropriate channels.
One of the quickest ways to provide valuable content to your visitors is to have a BLOG PAGE with COMMENTARY POSTS. What you do when you want to make a post of interesting & useful content, is find a relevant YouTube VIDEO to embed into your post, or legally copy an ENTIRE ARTICLE (including resources box) from Ezine, then write a 2-3 paragraph commentary in the video or article. You can also use your blog for SEO purposes to help drive traffic - do the keyword research first (Google adwords tool: Demand <2500 global monthly, exact-match searches. Supply <250,000 results using quotes around keyword in Google. This is a sweet-spot that will get best results), then add keyword at start of title, start of first line in post, 1-2% keyword density (used naturally) throughout post, and in end of post. There's a whole number of things you can do to SEO your blog posts, so look that up in more detail if you want to use SEO on your posts! For an example of basic SEO blog posts, please visit this site I'm building: www.PeakSR.com Best Regards David Parker Entrepreneur & Marketing Consultant
Said in easy terms, Content Marketing means to create engaging articles with useful information, not intended only to promote your business or sell something, but providing valuable information to the audience. Like Kim Roach says, "Killer Content"
Write unique, original, and well researched article with call to action within. Just a suggestion, when tapping into the content marketing, always have this in your mind: benefit other with your content first, then sell something related to them. This is a simple recipe: Content 1 - Content 2 - Call to Action/Sales - Content 3+Bonus - Content 4 - Content 5 - Call to Action - Content 6+Bonus 1+Bonus 2, and so on. Success for you.
David Parker is correct with everything he said about content marketing. Using informative content is really the main ingredient to be successful with it but for your own benefit it'll generate a lot more traffic to your site. Not only your audience will be entertained by what you are citing in your content, chances of you getting a higher PR ranking would be very high. Not only that, if you include the correct keywords for the content you will be writing, you'll have a lot more potential audiences and that means more chances of earning with whatever strategies you have in mind.
I would not provide more emphasis with the quality. SEO is a quick way to rank your site but spending too much time just to write article for submission is not wise. I'd say 30 percent quality and 70% speed is necessary.