"2010 world cup" --> check entry at google with keyword : 2010 world cup "match world cup" -->check entry at google with keyword : match world cup "world cup score match" --> check entry at google with keyword : world cup score match "world cup program match" --> check entry at google with keyword : world cup program match you can optimize that keyword for get more traffic of the month...
I am sure it doesn't worth. Because it will take many many more times that your website to be optimized enough to be in top results for these keywords. If you think it worth, lets try it