I was just thinking today about something that happened in the last month. The thing is, I have a website about selling an application I've made, and although it always made some sales, it never really took off. Now, in January I had a huge traffic boom, and got about 2-3 sales rolling in everyday, making quite a decent profit. Today, I've noticed that the boom is over, and I'm not getting these sales anymore, it's back to 1 sale every 3-4 days. So why is this happening? Like, the site and product showed that they have a good conversion rate, the visitors liked it, the product is of very high quality and it is working great, yet not too many people know about it, so they don't come to download it. I just can't seem to spread the message - I've tried operating a blog about this with a partner, adwords, articles, social bookmarking, submission software, SEO, hell even some gray hat things but still I don't see much of an improvement I'm just stuck with a high converting website with great content and I can't find a sufficient amount of traffic for it... any advice? Perhaps someone wants to do a JV or banner exchange? Dunno what else I haven't tried...
It's a application - right? Like software or shareware? I would recommend looking into PAD - a buddy uses this and gets lots of referrals.. it's like article submission, try to make as many variations as possible with lots of your keywords and then submit to as many shareware/download sites as you possibly can. I honestly don't know much about this, but it's working well for my friend. He has about 10 different products I think that he's developed over about eight years. http://www.google.com/search?q=PAD+Portable+Application+Description Anyway, I hope this helps you.. look into it seriously and do it. I think it might work well for you. Eric
Check up the competition. Maybe your site is no more at top 10 at google at your niche. And wait for 1-2 weeks. If nothing would happened - check your ranking again - there must be the reason.
No, content is not king. Backlinks are king. Get backlinks from high page rank (page rank 6 and 7) websites and forums. This will boost your site's performance in the search engines for your keywords, which will in turn bring you more traffic and hopefully sales. Content is okay, but in this environment we seem to be operating in lately I've noticed that I can put up a site in a day, work the next two weeks to get good backlinks, and it's the backlinks that are carrying the weight - not the amount of content on my site. The search engines love backlinks. Period. Dan
man, I could not have said it better. I've been noticing this more than ever!!!!! I think is a disturbing trend and I really hope Google puts an end to this someday. It's becoming exhausting to keep building stupid backlinks (which in my opinion, is dishonest) to get my sites to rank for a keyword.
Hey Markn /Dan. I agree with the whole content thing in once sense.. I had a Finance site full of crap & rss fed and i used to get over 500 UV's per day and lots in adsense..Then stopped.. I have a site now with real quality content and im trying to build up backlinks naturally and its hard work *naturally* building without going gray or spamming.. Here's to google sorting all the crap out! p.s. BlackIrish - what kinda app is it? PM please
Content was king. These days are gone. Stupid backlinks rules now. But! Backlinks are for stupid machines. Content is for people. So you need both.
Content can still be king, providing it is good content. Why? Because if your content is good, then people will naturally link to it, gaining you all those all-important backlinks without having to resort to boring, repetitive tasks like social bookmarking. That way both the people and the search engines will love your site. It is win-win. Posting good content on a regular basis over the long term will ultimately bring you more traffic and more money.
If you really want more traffic, ad a affiliate program. That way, people will post your link on their site(increase optimization) and you will see more traffic. I mean you can start off with as little as 10%. Let people increase your traffic for you
It sounds like you just need to keep working on the traffic source. If you could someone work out what phrase/s were producing the sales when they were rocking buying them in adsense would probably be a good thing to try.
If the site is specifically geared only towards that one app it doesn't sound like you're doing too badly to me. Either you've got a lot of competition or you're in a narrow niche where people are less likely to need it and less likely to hear about it. If you can smoothly integrate fresh content such as industry news, and work at backlinks at the same time it might not hurt, but if you're having high conversions, tinkering with the content might actually mess things up for you. Maybe if the content was minimally mentioned on your home page so as not to interfere with your conversions, but displayed on a separate page to draw in more search engine queries. I'd just be really careful not to mess up what you've already done well.
Optimized, sensible, useful content is always the king. If that doesn't work.. then MORE content will make you the king. If 5 good content doesn't give you what you wanted, the make it 7 then 10 and go on... you'll reach a point where every optimized content will be indexed and will rule the niche market. CONTENT is always the KING, without content your website is just a trash can.
The traffic coming from Google depends on the people who are searching for that term. Don't expect that it would always be like that. You must try something else.
As long as your site has relevant keyword rich content that you update regularly, the search engines should deem your site relevant to the terms users are searching for in Google and place your site higher up the rankings. There are various other factors which have an affect on your position in the SERPS but I think it is definately still true that content is king.
I personally think content is still the king. For example, my blog is fully powered by awesome contents with no marketing. (maybe some blog commenting though)