I think we should officially reduce the severity level of content from "King" to "important". You can put up the best billboard ever seen, but if it's on a road not traveled, what's the point? So content is important, but without traffic, the best content is of no real value or benefit to you or a perspective visitor. Debate!
Visitors come back if your site has quality content. You need content to maintain traffic . That way 'content is King' always .
So how did you get these visitors though? Without the work you may have done to get traffic, you have no need for content. So my point is and you made it for me, marketing is king, not content. I can show you hundreds of content rich sites making no money and I can show you more crap content sites making very good money. So based on that, where does content stand? Money talks here. Content is just important. Again based on the above being a fact, a fact that is a thorn in many of the member's here sides, I guess content may be even less then important? Let me add, I have a site about pure crap, garbage. It uses 30GB bandwith a month. It's a closed forum and not even in the search engines. Where does that put content?
Didn't we already go over this in the other thread Noppid? I think you just wanted to bring it up again.
"Content is king" is just an expression - it's purposely overstated to make a point. It sticks with you more than "Content is very important". The bottom line is that in order for a site to be truly valuable over the long term it needs substance in addition to marketing hype. Clearly, the best situation is worthwhile content with proper marketing... but content comes first. IMO of course. Look at the money that was lost in the tech bust when hyped tech stocks with no little or no real assets were suddenly seen for what they were.
1) OK, that may be true, so maybe it should be "Content Comes First"? That I could agree on. 2) Marketing in not hype. You make light of the most important factor in making a sale. Nothing happens until a sale is made. You can sell crap on crap websites with the right marketing. 3)You are comparing apples to oranges. A crap site is about a $50.00 expense(Pronounced gamble). You know your total loss upfront and can try and ride it no matter what happens and lose no more then that. If the bottom falls out, so what? No one is foolish enough to have their eggs in one basket, right? Try that with any real capital investment and you'd be a fool, but I don't think a smart person would.
A few weeks ago, I'd say content was king. After the past few days, I think there has been a peasant revolt and the king has been beheaded. I'm not so sure who is in charge anymore
Hype has several connotations, but is defined (in the marketing sense) as promotional publicity of an extravagant or contrived kind - so it's not necessarily a bad thing. I actually studied marketing at UNC Kenan-Flagler Business School and it's not something I dismiss, believe me. It's quite enlightening really. Anyhow, my point was that it's better to promote somethng substantial than it is to promote crap. But you're right, you can sell crap on crap websites with the right marketing.
HA HA HA! That's one of the funniest things I've read in a thread in ages. Like a strange anticlimax Cheers Chris
Content, marketing, advertising, great products, fantastic sales letter... everything is important if you want to build a business with long-term success potential. If you are only a great marketer, or fantastic in doing... , but you aren't delivering valuable, problem-solving content - your business is doomed to fail in the long run. Sure, you still can make some money in the short-term