weird, yesterday that site was showing bidvertiser ads, today it's google for sure maybe he uses some kind of ad rotator or something The ads look too close to the the pics to me, he's also asking people to click on B*UE links which looks against TOS to me?
Content is not always king. An example from my travel niche. Search google for Venice and see www. v e n e t i a . i t at 4th place. What i JUNK website, still PR5 and very-very good in serps. How about it ????
I would spend time bettering my own site rather than find spammy crappy sites likes these just and idea.