Hello. I can see that some of my campaigns have 0 content impressions while other have thousants. The thing is that the campaigns are equally famous subjects. why is that? Thank you.
AdWords? Could be your minimum bid, or, if the campaign(s) is new it may not have been approved for content network distribution yet. Could be matching options too...lots of variables that make it difficult to say for sure without seeing the specifics.
Sorry I wanted to post this in the AdWords section. Thank you for your reply. What are the "rules" of approval for content network? Does the bid have to be above a certain price to be included in the content?
Ads are reviewed by Google before they go live on the content network in order to help protect publishers from running ads for things outside of the TOS of the AdWords program. You can bid $0.01 for content impressions but you probably won't get many. If you want to get a decent chunk of impressions try and keep an average content position above 4, and if you want as much traffic as the content network can deliver try a keep an average position of 1 - 2.
Thank you for your reply. So as one of my campaigns has 0 impressions probably means that is not yet reviewed or dissaproved for content viewing?
How long has the campaign been live? Sometimes it takes up to 72 hours for ads to start showing in the content network.