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Content Copywriting, is it Hobby or Duty??

Discussion in 'General Chat' started by mrb1129, Oct 10, 2017.

  1. #1
    Content Copywriting, why do you guys do it? Is it your Hobby or Duty?
    SEMrush
     
    mrb1129, Oct 10, 2017 IP
    SEMrush
  2. JoeSpirit

    JoeSpirit Member

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    #2
    What is your definition of Content Copywriting?

    Copywriting to me is advertising on paper - which is a holdover from my pre-digital days. A more fitting definition for me now is writing words that sell.

    Is that what you're asking about?
     
    JoeSpirit, Oct 10, 2017 IP
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  3. Pamela Turns

    Pamela Turns Active Member

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    #3
    It is not a hobby nor a duty. It is one person's skills and ability to create a content which only few people are capable of. A more fitting description for Content writing is utilizing your skills and putting in in good use.
     
    Pamela Turns, Oct 11, 2017 IP
  4. JoeSpirit

    JoeSpirit Member

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    #4
    In my mind content overall is any collection of information.

    Examples of what I mean are books, reports, articles, white papers, etc. They all consist of content.

    I believe anyone is capable of creating content, although not everyone can excel at it.

    "Content copywriting," I think, is a sub-niche (so to speak) of the niche of creating content. The copywriting area is a specialized activity. Copywriting in itself is the creation of a sales message. That can be a sales letter, an email message, a classified ad, etc. The information inside that message is created to sell something and that information is the "content" of the copywritten piece.

    I believe that anyone is capable of learning how to write sales messages. There are plenty of courses online to help one do that.
     
    JoeSpirit, Oct 12, 2017 IP
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  5. mrb1129

    mrb1129 Active Member

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    #5
    So, basically you are telling us that anybody passionate or not if have the ability to create any type of information into a sales page or a content that can benefit the host is a content copywriter.
     
    mrb1129, Oct 12, 2017 IP
  6. JoeSpirit

    JoeSpirit Member

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    #6
    What I'm saying is that anybody can learn the skills of copywriting. That does not mean that any specific person will do so. Certainly, if the passion isn't there it likely won't happen. If someone does learn those skills and does not have the passion for putting those skills to work she/he most likely will not become a competent copywriter.

    I still would like to know what your definition of "content copywriter" is.
     
    JoeSpirit, Oct 13, 2017 IP
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  7. monim1

    monim1 Member

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    #7
    It is my hobby.
     
    monim1, Oct 19, 2017 at 3:18 AM IP
  8. TKY_Publishing

    TKY_Publishing Active Member

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    #8
    IMHO @JoeSpirit nailed it on the 1st pass;

    @mrb1129 - whether "passionate" or not, copywriting is one of the most deceptively simple disciplines that simultaneously few truly understand anything about and almost anyone who's not qualified to give advice on the subject has a so-called tutorial in. Your level of passion isn't going to make the difference between you and your competition; it's your technical mastery of the fundamental theoretical underpinnings of copywriting combined with blatant, florid language designed to tweak the maximum EMOTIONAL responses needed to be able to push the sales prospect into the conversion zone.

    The passion that you have for the written word is what you need to inject into the copy in order to sell the product-at-hand. @mrb1129, I knew at the age of THREE that the craft of writing was going to be the only thing I was ever going to want to have to do as a job (yeh, even THAT age, I knew #WORK sucked, lol!) as it involved a very specific skill-set. Easy-to-learn, codified into a portable format (like Strunk & Whites' formidable treatise on English construction and usage), the discipline of writing had firm borders and parameters that I was very-easily able to expand rapidly within.

    And, as many hundreds of pages worth of copy for salespages, "about us" pages, press releases, guest blog posts, and any other for-profit content enterprising, I still have thousands more of copy pages to craft before I'm even MEDIOCRE enough to start to convert visitor traffic between the 7%-to-12% range that's possible on the level of someone who's been in, say, the Mail Order business (CRAZY lucrative). It's almost depressing, but it's what must be faced if you're committed to your craft.

    Copywriting is one of the best ways I've been able to eat when everything else seemed to have gone to crap for work prospects...not a hobby (lol!).
     
    TKY_Publishing, Oct 21, 2017 at 5:19 PM IP
  9. JoeSpirit

    JoeSpirit Member

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    #9
    I agree that passion won't differentiate one copywriter from another. As I stated earlier though, I do believe that the person who doesn't have a passion for becoming a copywriter won't normally bother to study and learn the skills needed.

    I can't identify it as a hobby. If you're a marketer it's the sales letter (marketing message) that will decide how well your business does. It doesn't make a difference whether you write that message yourself or have it written you still depend on it to make the sales conversions.

    And I absolutely agree that the best copywriters have a deep understanding of the person they're writing too - and from that understanding develop the skill to shape the words in a way that stirs the emotions to guide that person to realizing that he has no choice other than to make the purchase.
     
    JoeSpirit, Oct 22, 2017 at 7:09 AM IP
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