Content Advertising

Discussion in 'Google AdWords' started by dougadam, Jul 13, 2006.

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  1. #1
    Is there a way of finding out how each individual keyword is performing with content advertising?
     
    dougadam, Jul 13, 2006 IP
  2. Micromag

    Micromag Well-Known Member

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    #2
    I'm not sure but I *think* that multiple keywords in adGroup are used in decision to trigger a single content ad impression - if this is true would be impossible to track an individual keyword even Google decide to open this information.

    Have you tried to using the {keyword} variable in landing page?

    try something like:

    Http://www.mysite.com/?keyword={keyword}

    I know that a search click will work, but not sure if a content will.

    You would need to make something that track the ?keyword= on your landing page.
     
    Micromag, Jul 13, 2006 IP