CONTENT ADVERTISING is a waste of money in my business. I am a local party caterer. I do Company Parties, B.B.Q.s, and Weddings. I think that my dollars would be better spent on people who are really looking for my type of catering. While I can’t think of ANY content advertising that would work for Company Parties or B.B.Q.s the likelihood of a quality content match for Weddings is poor. Some Bride searching for Wedding Dresses is really only interested in Wedding Dresses. If she had wanted catering, should would have searched “Wedding Catering†or “Catering and the city or county she lives in.†I also feel that the risk of phantom clicks is higher on content sites. Why Should I spend any money on Content advertising? Anybody?