ConsumerSearch is a busy PR7 website ...look at this typical ad placement http://www.consumersearch.com/www/internet/web-hosting/retailers.html 3 ad units, 3 link units plus chitka.
cool placement and blending, kind of it took a while to me figure it out that it was an ad I think he should remain the sponser link title, other while he could get in troble as he only got one link in each table