Hello everyone, I am looking to improve my PPC advertising. I own a consumer review website that covers everything from electronics to cities to airlines and everything in between. I currently use Adbrite, can you suggest an advertising company that would be of better use to the content on my site? Thanks
Hey, You probably don't want to choose AdWords. After all, you pay like $5 a click, with a 30% click fraud rate. Looks like your business model is based on ads, so AdWords is probably only useful if your money is burning a hole in your pocket. If you pay 10 cents for 1 click, that translates to $100 for 1000 clicks, which means $100 for 1000 impressions on your site, which probably means $1-5 in revenue. You probably want CPM based ads to increase branding while getting some traffic in as well. However, since you want direct traffic as well, it would be nice to have a good CTR. I'm going to recommend the network that I work with, Freedom of Ads and post a signup link. But my recommendation probably doesn't mean much. https://freedomofads.adecn.com/public/register.jsp?type=advertiser So, I encourage you to PM me if you're fairly interested to let me sell our network to you. We can offer you some pretty cheap rates and good traffic, due to the fact that we provide high revenue shares to our publishers. Thanks