Hi, I have a question about Google's bidding policy. I like to use a lot of longtail keywords but occasionally they overlap with shorter ones. For example, I may have paid $0.10 for "I need constipation relief" and $0.18 for "Constipation Relief." Obviously they both qualify if somebody was to type in "I need constipation relief" but would the longtail trump the short keyword and only cost me the $0.10? Thanks for your help. F:rame
Hi Frame, There's a very handy guide in the Adwords Help centre that describes exactly how 'conflicting' keywords behave when two or more match against a search term: http://adwords.google.com/support/bin/answer.py?hl=en-uk&answer=66292 The real question you should probably be considering is the use of match types. If you do get a decent number of impressions/clicks on the longer terms then you should consider using phrase or exact matches for those to reduce your costs and increase relevance. The 'Search Query Report' (run from within your Adwords report center) is an ideal way to see exactly what terms are triggering your ads and under what match types. Jon
If someone types "I need constipation relief" and you have targeted the keyword I need constipation relief your ad can't show for "Constipation Relief." keyword because you don't have any match. So you can't do that.
Sir/madam can you explain it in brief little bit . How it is separate from each other . I want to know like if i use Constipation Relief and I need constipation relief in different posts than i will not see same ads . Is this what you want to say or i am getting wrong .
you can bid on as many variations as you want such as constipation relief relieve my constipation constipation relief online buy constipation relief these are all separate keywords and google expects that you would contain them in your campaigns