I'm setting up an off-shoot website of a site I currently have with new URL etc. I've looked through and found the 34 most appropriate keywords for this new site based on my current one and for best reporting purposes and more importantly to be able to adapt budget on an adword by adword basis I'm looking at creating 34 new campaigns, not just lumping them all into one campaign etc. where one keyword could take the lions share of the daily budget. Does anyone else do this? I'm also going to be doing individual adverts for each keyword. Any thoughts? Thanks guys
In general, I've managed the spend on each keyword by adjusting the bids. I've never been in a position where it's mattered whether 90% of the clicks came through one keyword - as long as the cost per conversion is good, then I'm happy. I suspect that by forcing each keyword to spend a certain amount, you'll be sacrificing cheaper conversions to get more expensive ones. That said... If your keywords all relate to very different products, there is justification for what you're suggesting, as your AOV and margins will be different...
Hi CM. No, the keywords all relate to the same product (well, its a form to be filled in actually) - I just felt it could be a good way of not allowing a keyword to hog the budget, but then again I suppose, if its that good maybe it deserves to hog the budget?!
Exactly my opinion. If it's got a better cost per conversion than the other keywords, go with it. If it's got a worse cost per conversion than the other keywords, reduce the bids until it's back in line... Assuming that your bids are set low enough to make your budget last all day, then this won't steal traffic from other keywords...
Thanks CM. I'm still a bit worried about rogue clicks eating up the daily budget, so would you split those 34 keywords up into say 8-9 adgroups per campaign (4 campaigns total) so that the budget can be controlled for each campaign? Regards.
Ultimately, if a keyword is getting you expensive conversions, you want to reduce the bids or remove it. I don't see the advantage of giving it its own budget. If you feel that you can't optimise the other keywords whilst still bidding on this one, then run the campaign without it initially...
Its really difficult to work out 'how much is too much' when it comes to conversions but I guess it shouldn't be at any cost! I'm going to have to do some number crunching to work out at what stage I pull the plug on some of these keywords as reducing the bid just means there's less chance of them being clicked on if they're already optimized ;-< Thanks again for your help CM